x U/A

Website for an Indian fashion brand specializing in contemporary occasion wear.

U/A is a contemporary occasion wear brand brought to you by two inspired designers, exploring creative and cutting edge expressions - Udit & Ayesha.

With instagram being the main platform to showcase the products, U/A's website was an opportunity to tell the story of the brand. It presents the visitors with the abstracted aesthetics of U/A, introducing them to the team, language, references, & inspiration behind each collection that comes out from this contemporary label.

Summer 2018